Jazeera Airways operates commercial and cargo flights out of Terminal 5 at Kuwait International Airport, flying to over 64 popular destinations across the Middle East, Central and South Asia, Africa and Europe. It serves high-demand business, leisure, religious and weekend destinations across the MENA region.

Jazeera was aware that its customer experience was positive yet underutilized, with multiple parts of the customer journey (both literally and figuratively) lacking engagement. To enhance their value proposition and extend the range and scope of customer engagement beyond their aircraft and premises, Jazeera partnered with 1GLOBAL to create their own branded data roaming service.

By leveraging proprietary technology, 1GLOBAL integrated its eSIMs into Jazeera Airlines' existing platform and portfolio of services. The process began with the implementation of a simple-to-use Jazeera branded QR code and web-based solution, soon followed by a full-fledged integration into the Jazeera Airways app. This white label solution allowed Jazeera to offer eSIM services while maintaining the airline’s own look and feel.

Full app integration easily provided global connectivity services to all Jazeera’s international passengers, marketed through various communication channels including social media, in-flight magazines, email confirmations and promotional material in airport terminals. The 1GLOBAL Connect API was added to the existing app with zero interruption, for instant eSIM connectivity, while Jazeera simultaneously offered eSIMs via QR codes in high-traffic areas of Terminal 5 that would get passengers online almost immediately upon landing.

Analysis & Benefits

With 1GLOBAL tech, Jazeera became the very first airline in the MENA region to launch its own eSIM and provide passengers with connectivity.

This collaboration enables Jazeera passengers to communicate cost-effectively and avoid expensive roaming costs when travelling, strengthening Jazeera Airways´ customer loyalty and satisfaction, while boosting ancillary revenues.

While passengers gained the benefit of seamless connectivity, Jazeera also saw an uptick in their overall operational efficiency as customers stayed better informed of flight status and better equipped to use ancillary services such as online check-in, luggage purchase, etc. This added efficiency improved customer satisfaction and continues to position the airline as a forward-thinking provider of modern travel solutions.