Positioned as a digital lifestyle provider, freenet’s offering includes telco, TV, Internet, mobile devices and services. Their business model is geared towards customers and their needs, which has made it Germany’s largest MVNO with around 9.5 million subscribers.

Facing the challenge of consistently enhancing their platform's value proposition, fostering user retention, and elevating engagement levels, all while safeguarding the simplicity and effectiveness of the existing user experience, freenet launched their own data roaming service in partnership with 1GLOBAL.

The freenet Travel mobile data roaming service was launched so new and existing users could activate it on their smart devices through freenet’s existing app. 1GLOBAL's eSIM technology was integrated into freenet's app via a simple routine update with no disruption to the user experience.

By integrating 1GLOBAL’s worldwide mobile network and eSIM expertise, freenet gave their customers the ability to enjoy high-speed, low-cost data roaming when travelling outside the EU. Customers can scan a QR code, choose their destination and enjoy mobile internet abroad at local rates.

With the activated freenet Travel eSIM profile, users are automatically sent a roaming offer via SMS when moving to a country outside the EU. Plans are available in 1GB, 5GB, 10GB and 20GB packages, all of which are purchased, paid for and managed within freenet’s branding.

Analysis & Benefits

To best suit their strategy, freenet chose a third party/affiliate partnership with 1GLOBAL, where 1GLOBAL developed a complete and ready-to-connect eSIM ecosystem including Remote SIM Provisioning (RSP) and Entitlement Servers to ensure the highest quality throughout the entire customer journey.

With easy setup and customizable data plans, 1GLOBAL's secure network and innovative technology provides a superior UX. This partnership helped secure freenet’s position as the forward-thinking teleco service and helped bring the freedom and convenience of 1GLOBAL’s eSIMs to millions of their customers.

Once downloaded, a 1GLOBAL eSIM integrated into the freenet Travel platform can be used as many times as needed in any of the countries supported by the company’s network, enabling freenet to further expand its positioning around digital lifestyle offerings.